3 Top Brands That Pushed VR Marketing to New Heights

3 Top Brands That Pushed VR Marketing to New Heights

If you thought mobile phones were a relatively recent addition to the modern tech landscape, you’d be wrong. The first mobile phone was introduced by Motorola more than 4 decades ago in 1973. It would be more than 20 years before mobile phone technology became commonplace, and another ten years after that when the first […]

Car Photography for Jaguar Land Rover Invests $25 Million in Lyft

Posted by on Jun 13, 2017 in Commercial Photographer, News & Events

If you read technology news you might have seen the results of a car photography project I did a couple weeks ago. The news hit the wire yesterday and these photos spread at internet warp speed across the publishing world. The reason for the press announcement is that Jaguar Land Rover will invest $25 million […]

The Future of VR Video in Mixed Reality

Posted by on Mar 27, 2017 in 360 Degree VR Videos, Virtual Reality
The Future of VR Video in Mixed Reality

Virtual Reality is a disruptor. VR is disrupting human behavior and how we behave as a species. In the past 20 years there have been two other big disruptors: the internet and the smartphone. Virtual reality will revolutionize our world in more profound ways than the Internet. Let’s look at how the current state of […]

Using VR to Design High-Impact Customer Experiences

Posted by on Feb 23, 2017 in 360 Degree VR Videos, Virtual Reality
Using VR to Design High-Impact Customer Experiences

The experts at firms like Gartner and Forrester have identified customer experience as key to business success. It is suggested that brands be built around customer experience (CX) rather than the other way around. Because of the advantage of being able to engage and interact with the client by creating life-like interactions and experiences, Virtual […]

360 Video Marketing And The Importance Of Evoking Emotion

360 Video Marketing And The Importance Of Evoking Emotion

Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion […]