Will this change commercial automotive advertising?

August 19, 2016By Steven Poe

Commercial automotive advertising with photography and filmmaking has always been a challenge for new car releases. Shooting a hand built prototype before the real production car became available was the method. The prototype cars are expensive to build and transport to production studios a year before the consumer car model launches. I can tell you … Read More

Top 5 Commercial Photography Techniques

August 16, 2016By Steven Poe

Learning the top commercial photography techniques gives anyone interested in content marketing a valuable edge. Mastering these commercial photography techniques can take years. Save that for your big budget advertising projects. Apply these professional photography techniques to your quick social media content marketing images now to see noticeable traction tomorrow. What is commercial photography? Commercial … Read More

Video Production Tip for Making Your Video Less of A Production

August 11, 2016By Steven Poe

Are you in charge of keeping a stream of engaging visual media content constantly flowing? This one video production tip can save you thousands and months. Every business is being thrust into video production with content marketing. Increasing touch points is the name of the game. It requires producing a high volume of visual media … Read More

360 VR Video for Sustainable City Education

August 1, 2016By Steven Poe

Recently I produced a 360 VR video tour with Ecocity Builders to introduce people to the framework that makes sustainable cities. Their goal is to use virtual reality as education in a entertaining and easy to understand visual media format. In this article I’ll provide some background on Ecocities, show some parts of the 360 … Read More

How to Build a Commercial Photography Studio Cyc Wall

July 27, 2016By Steven Poe

Why Build a Studio Cyc Wall? Commercial advertising photographers use a cyc wall for professional lighting and no horizon line. This article is about how to build a commercial photography studio cyclorama. Imagine being inside an empty egg. There you are, surrounded by white, with no horizon in sight. Your depth perception is gone, but … Read More