Will this change commercial automotive advertising?

August 19, 2016By Steven Poe

Commercial automotive advertising with photography and filmmaking has always been a challenge for new car releases. Shooting a hand built prototype before the real production car became available was the method. The prototype cars are expensive to build and transport to production studios a year before the consumer car model launches. I can tell you … Read More

Top 5 Commercial Photography Techniques

August 16, 2016By Steven Poe

Learning the top commercial photography techniques gives anyone interested in content marketing a valuable edge. Mastering these commercial photography techniques can take years. Save that for your big budget advertising projects. Apply these professional photography techniques to your quick social media content marketing images now to see noticeable traction tomorrow. What is commercial photography? Commercial … Read More

How to Build a Commercial Photography Studio Cyclorama

July 27, 2016By Steven Poe

Why Build a Studio Cyclorama? Commercial advertising photographers use cycloramas for professional lighting and no horizon line. This article is about how to build a commercial photography studio cyclorama. Imagine being inside an empty egg. There you are, surrounded by white, with no horizon in sight. Your depth perception is gone, but it’s not stressing … Read More

How to Set Up Lighting for Automotive Photography

July 9, 2016By Steven Poe

Becoming a Jedi master of light is knowing how to shape it. Lighting for automotive photography requires you to join the automotive luminous flux alliance (ALFA) and struggle against the evil reflective refracting empire. In these first steps of joining the powerful ALFA Order we’ll push studio automotive photography lighting over location car photography tips. … Read More

Commercial Automotive Video

June 9, 2016By Steven Poe

Working as a DP (director of photography) for GG Films Director, Dan Griffin, I did the camera work, lighting, and motion control rigging for this Holland Car Care marketing video. The commercial automotive video captures were all completed in one day on location at Holland Car Care. Motion Control Commercial Automotive Video As you can … Read More