Online Video Marketing Is Better Than Broadcast TV

April 24, 2014By Steven Poe

The Internet radically changed the way that consumers are getting their entertainment. Television viewers aren’t stuck with the same 5 or even 100 or 1,000 television channels. They now have endless choices on Netflix, Hulu, YouTube, Vimeo and more as big investments in “streaming series” becomes more common across all viewing devices. The convergence of … Read More

Get the Most from Your Video Marketing Budget

April 16, 2014By Steven Poe

YouTube changed the way we interact with the internet. Instead of seeing short videos that took forever to load, YouTube brought everyone’s ideas into everyone’s living rooms around the world. As the third most popular website on the internet — behind only Google and Facebook — it stands to reason that businesses and corporations would … Read More

Don’t Hold Back Your Corporate Video

April 6, 2014By Steven Poe

One way to think about marketing is with words. However, we all know that a picture is worth a thousand words. How much, do you think, would a video be worth? Well, if each frame is a picture, and there are a thousand frames per…. Well, lets just say it’s worth a lot. A corporate … Read More

Video Marketing By Numbers

October 1, 2013By Steven Poe

Learning how people engage with online video marketing and who they are is a moving target. It’s like balancing a marble on a sheet of glass with one hand, not impossible, but challenging in a constantly shifting multi-dimensional space. Fortunately for online marketers there are many freely published resources to improve your skill of mastering … Read More

Content Performance Issues?

July 19, 2013By Steven Poe

Joe Pulizzi is the founder at Content Marketing Institute, Author of Epic Content Marketing, Speaker & Entrepreneur. He recently posted this article on LinkedIn that besides the catchy headline has some great substance to helping what so many businesses are trying to figure out now. I call it the constant content flow. While the interweb … Read More