Video Marketing: A Buyer’s Journey is the Hero’s Journey

October 15, 2018By Steven Poe

What does it take to be successful with digital marketing videos these days? If you’re pursuing a video marketing strategy, you should realize that video doesn’t connect with audiences the same way that emails, blog posts, and websites do. Marketing videos should tell a story while involving your prospect as the Hero. Make it personal. … Read More

3 Top Brands That Pushed VR Marketing to New Heights

June 21, 2017By Steven Poe

If you thought mobile phones were a relatively recent addition to the modern tech landscape, you’d be wrong. The first mobile phone was introduced by Motorola more than 4 decades ago in 1973. It would be more than 20 years before mobile phone technology became commonplace, and another ten years after that when the first … Read More

360 Video Marketing And The Importance Of Evoking Emotion

February 19, 2017By Steven Poe

Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion … Read More

360 Degree Video Marketing: Bringing More Value to Your Brand

February 10, 2017By Steven Poe

There isn’t any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We’ve seen so many great examples of this over the last several years as companies realize an emotional narrative attracts viewers. Applying 360-degree video marketing plays a big part in enhancing storytelling, and it’s already happening in … Read More

Automotive VR Wins Super Bowl Advertising

February 8, 2017By Steven Poe

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used … Read More