Video Marketing Case Study: Success of multiple YouTube videos

May 27, 2014By Steven Poe

Let’s face it. Embarking on a corporate video is a big step for a lot of businesses: companies know they need it, but what assurances do they have that they’ll receive a decent ROI on their YouTube video marketing project? The digital landscape is filled with a lot of start-and-start video projects that should’ve never … Read More

4 Mistakes When Using Online Video Marketing

May 20, 2014By Steven Poe

Online marketing videos are one of the best ways to drive business growth. With more people than ever seeking out information, there’s a demand that needs to be filled. But there are four pitfalls all companies should avoid. First Not having a clear goal is a mistake to avoid. Whether that goal is to position … Read More

Online Video Marketing Tips Enhance SEO Performance

May 10, 2014By Steven Poe

Video search marketing can appear to be an overwhelming task for the average business owner. However, it is one of the most powerful methods of marketing with videos. For companies seeking an online presence, there are a variety different approaches to achieving that goal. Here are four video search marketing tips that enhance SEO performance … Read More

Online Video Marketing Is Better Than Broadcast TV

April 24, 2014By Steven Poe

The Internet radically changed the way that consumers are getting their entertainment. Television viewers aren’t stuck with the same 5 or even 100 or 1,000 television channels. They now have endless choices on Netflix, Hulu, YouTube, Vimeo and more as big investments in “streaming series” becomes more common across all viewing devices. The convergence of … Read More

Get the Most from Your Video Marketing Budget

April 16, 2014By Steven Poe

YouTube changed the way we interact with the internet. Instead of seeing short videos that took forever to load, YouTube brought everyone’s ideas into everyone’s living rooms around the world. As the third most popular website on the internet — behind only Google and Facebook — it stands to reason that businesses and corporations would … Read More