Automotive VR Wins Super Bowl Advertising

February 8, 2017By Steven Poe

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used … Read More

360 Degree Video Opportunity

January 23, 2017By Steven Poe

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight … Read More

VR Production for Education and Training

September 28, 2016By Steven Poe

In this VR production article learn and see samples of how virtual reality educational tours are enhancing learning and training. VR and AR for education and training is one of the best use cases for this innovative new media. VR production is ready to implement now. I believe AR will have an edge over VR … Read More

5 Best Practices Using 360 Degree Cameras

September 22, 2016By Steven Poe

There is a tidal wave of 360 degree cameras coming at us now. 360 video production is surging. And manufactures have many more waves of 360 video cameras coming ashore rapidly. These aren’t mellow spilling waves. We’re talking unpredictable plunging and collapsing waves of 360 camera technology. We can’t be totally prepared for the turbulent … Read More

360 VR Video Production from 2D Content

August 25, 2016By Steven Poe

VR video production is still in it’s infancy. Now is the best time ever to explore and push the edges of how we produce virtual reality video. VR video production is normally made from live action video footage. This post will show you 360 VR videos made from 2D content. Keep reading to see examples … Read More