Automotive VR Wins Super Bowl Advertising

February 8, 2017By Steven Poe

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used … Read More

360 Degree Video Opportunity

January 23, 2017By Steven Poe

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight … Read More

Full Spectrum Video Production

November 9, 2016By Steven Poe

Normally I don’t do equipment reviews on my blog. I’m not that good at gear talk, so I leave that to the pros. This piece of video production equipment is so useful and exciting I have to share. The eMotimo Spectrum is the most versatile piece of video production equipment I own. Being a commercial … Read More

Vintage Lens Test

October 17, 2016By Steven Poe

Producing videos today gives us a myriad of equipment choices. Experience with the output of different camera and lens combinations gives video producers and filmmakers an incredible amount of control over the look and feel. Contrast, color, focus, and highlight roll-off all play into producing video media that connects viewers with the brand narrative. Last … Read More

Real Estate Video Marketing

October 5, 2016By Steven Poe

This post is about video production for real estate video marketing. Julia and Victoria are twin real estate agents serving San Francisco and Marin County in California. If you have read my other blog posts on video marketing you know that the first video in a online video marketing campaign is logically a introduction video. … Read More