360 Degree Video Marketing: Bringing More Value to Your Brand

February 10, 2017By Steven Poe

There isn’t any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We’ve seen so many great examples of this over the last several years as companies realize an emotional narrative attracts viewers. Applying 360-degree video marketing plays a big part in enhancing storytelling, and it’s already happening in … Read More

Automotive VR Wins Super Bowl Advertising

February 8, 2017By Steven Poe

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used … Read More

360 Degree Video Opportunity

January 23, 2017By Steven Poe

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight … Read More

VR Production for Education and Training

September 28, 2016By Steven Poe

In this VR production article learn and see samples of how virtual reality educational tours are enhancing learning and training. VR and AR for education and training is one of the best use cases for this innovative new media. VR production is ready to implement now. I believe AR will have an edge over VR … Read More

5 Best Practices Using 360 Degree Cameras

September 22, 2016By Steven Poe

There is a tidal wave of 360 degree cameras coming at us now. 360 video production is surging. And manufactures have many more waves of 360 video cameras coming ashore rapidly. These aren’t mellow spilling waves. We’re talking unpredictable plunging and collapsing waves of 360 camera technology. We can’t be totally prepared for the turbulent … Read More