Is your Site Fitness in tip top shape? Use this evaluation chart to find your strengths and areas you need to work out more for better performance.

	Beginner	Developing	Accomplished	Master
Keywords	Keywords exist in body text only.	keywords and keyword phrases exist in body text and meta tags.	Keywords and keyword phrases repea in body text, meta tags and title.	keywords and keyword phrases repeat in body text, meta tags, title, and description at least ten times.
Meta Tags	Use keyword meta tag only.	Use of keyword, and description meta tags.	Use of keyword, description, and robots meta tags.	Use of keyword, description, robots, rating, classification, subject, and revisit-after meta tags.
Title	Non descriptive title with out use of keywords. eg. "Bob's home page."	Title is accurate and describes the subject of the web site.	Title accurately describes the content in the web site and uses keywords.	Title accurately describes the content in the web site and uses keyword phrases found in the content.
Body Text	Text is in a graphic file format like GIF	Uses HTML text with some keywords.	HTML text and Title with four or more key words.	HTML text and Title with four or more key words at least ten times.
Content	Between five and ten pages of relevant content.	Eleven or more pages of relevant content.	Twenty five or more pages of relevant content with out going links.	Fifty or more pages of content that changes regularly and contains out going links.
Link Popularity	One to four in coming links from random sites.	Ten or more incoming links from random sites.	Twenty or more incoming links from relative subject matter sites.	Ten incoming links from the highest ranked sites with the same subject matter. Plus, 20 or more incoming links from relative subject matter sites.
SEO Placement	Site is listed on one search engine page 50 or higher.	Site is listed on two or more search engines page 25 or higher.	Site is listed on three or more search engines on page 10 or higher.	Site is listed on five or more search engines on page one.