SF Web Fest Media Production

SF Web Fest Media Production

Six months is a long time since my last blog post. That’s the bad news. The good news is that I’ve been super busy doing what I love, and for those of you that know me that means a variety and complex media production solutions; DP’ing for Beauty product launches, architecture, corporate events, reenactment of the Dalai Lama fleeing Tibet, 360º VR video, brain training neuropsychology creative direction, and this past weekend directing the onsite media production the the first ever San Francisco Web Fest.

What is a web fest? It’s a film festival for independent film producers of Web Series. It’s like a TV series but for the web, since the convergence of TV and the internet is a very hot place to be invested, producing for, and viewing original creative short form video content.

Like most everything in San Francisco the SF Web Fest is different by comparison. This quote from their about page sums it up nicely…

Poised at the center of the digital stage, the SF Web Fest is the exclusive channel which merges premium web content with next generation distribution. We aim to grow and nurture the top web series by developing a market festival to bring together creators, executives, sponsors, partners, and viewers to discover original content and tap into new audiences.

SF Web Fest founder and Executive Director, Laura Wainer, lit up about a year ago when she realized there wasn’t a web series festival in the center of technology and award winning indie film production. Twelve months later the #SFWF15 was a reality.

Pitching in with my media production hat on I was the non-stop onsite media wrangler recruiting photographers, videographers and lighting/grip equipment sponsors, for three packed days across three venues. Here’s a little sizzle reel the media team made in near real time for presentation at the gala awards show in the AMC Van Ness theater.

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