Using VR to Design High-Impact Customer Experiences

Posted by on Feb 23, 2017 in 360 Degree VR Videos, Virtual Reality
Using VR to Design High-Impact Customer Experiences

The experts at firms like Gartner and Forrester have identified customer experience as key to business success. It is suggested that brands be built around customer experience (CX) rather than the other way around. Because of the advantage of being able to engage and interact with the client by creating life-like interactions and experiences, Virtual […]

360 Video Marketing And The Importance Of Evoking Emotion

360 Video Marketing And The Importance Of Evoking Emotion

Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion […]

Automotive VR Wins Super Bowl Advertising

Automotive VR Wins Super Bowl Advertising

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used […]

360 Degree Video Opportunity

360 Degree Video Opportunity

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight […]

360 VR Video Production from 2D Content

360 VR Video Production from 2D Content

VR video production is still in it’s infancy. Now is the best time ever to explore and push the edges of how we produce virtual reality video. VR video production is normally made from live action video footage. This post will show you 360 VR videos made from 2D content. Keep reading to see examples […]