360 Video Marketing And The Importance Of Evoking Emotion

360 Video Marketing And The Importance Of Evoking Emotion

Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion […]

Automotive VR Wins Super Bowl Advertising

Automotive VR Wins Super Bowl Advertising

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used […]

360 Degree Video Opportunity

360 Degree Video Opportunity

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight […]

360 VR Video Production from 2D Content

360 VR Video Production from 2D Content

VR video production is still in it’s infancy. Now is the best time ever to explore and push the edges of how we produce virtual reality video. VR video production is normally made from live action video footage. This post will show you 360 VR videos made from 2D content. Keep reading to see examples […]

360 VR Video for Sustainable City Education

360 VR Video for Sustainable City Education

Recently I produced a 360 VR video tour with Ecocity Builders to introduce people to the framework that makes sustainable cities. Their goal is to use virtual reality as education in a entertaining and easy to understand visual media format. In this article I’ll provide some background on Ecocities, show some parts of the 360 […]