Automotive VR Wins Super Bowl Advertising

February 8, 2017By Steven Poe

The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively to ‘Wow’ millions of people watching on television. A game plan used … Read More

360 Degree Video Opportunity

January 23, 2017By Steven Poe

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight … Read More

360 VR Video Production from 2D Content

August 25, 2016By Steven Poe

VR video production is still in it’s infancy. Now is the best time ever to explore and push the edges of how we produce virtual reality video. VR video production is normally made from live action video footage. This post will show you 360 VR videos made from 2D content. Keep reading to see examples … Read More

360 VR Video for Sustainable City Education

August 1, 2016By Steven Poe

Recently I produced a 360 VR video tour with Ecocity Builders to introduce people to the framework that makes sustainable cities. Their goal is to use virtual reality as education in a entertaining and easy to understand visual media format. In this article I’ll provide some background on Ecocities, show some parts of the 360 … Read More

7 Best VR Videos You Can View Now

July 13, 2016By Steven Poe

Virtual realty productions are in full swing all around the globe. New virtual reality production companies are formed everyday it seems. Around here near Silicon Valley and San Francisco there are VR Meetups almost daily. The last I counted there are 51 unique Meetup groups ranging the full spectrum of topics, styles and technologies. I’ve … Read More