Will this change commercial automotive advertising?

August 19, 2016By Steven Poe

Commercial automotive advertising with photography and filmmaking has always been a challenge for new car releases. Shooting a hand built prototype before the real production car became available was the method. The prototype cars are expensive to build and transport to production studios a year before the consumer car model launches. I can tell you … Read More

Commercial Automotive Video

June 9, 2016By Steven Poe

Working as a DP (director of photography) for GG Films Director, Dan Griffin, I did the camera work, lighting, and motion control rigging for this Holland Car Care marketing video. The commercial automotive video captures were all completed in one day on location at Holland Car Care. Motion Control Commercial Automotive Video As you can … Read More