360 Degree Video Marketing: Bringing More Value to Your Brand

360 Degree Video Marketing: Bringing More Value to Your Brand

There isn’t any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We’ve seen so many great examples of this over the last several years as companies realize an emotional narrative attracts viewers. Applying 360-degree video marketing plays a big part in enhancing storytelling, and it’s already happening in […]

360 Degree Video Opportunity

360 Degree Video Opportunity

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight […]

VR Production for Education and Training

VR Production for Education and Training

In this VR production article learn and see samples of how virtual reality educational tours are enhancing learning and training. VR and AR for education and training is one of the best use cases for this innovative new media. VR production is ready to implement now. I believe AR will have an edge over VR […]

5 Best Practices Using 360 Degree Cameras

5 Best Practices Using 360 Degree Cameras

There is a tidal wave of 360 degree cameras coming at us now. 360 video production is surging. And manufactures have many more waves of 360 video cameras coming ashore rapidly. These aren’t mellow spilling waves. We’re talking unpredictable plunging and collapsing waves of 360 camera technology. We can’t be totally prepared for the turbulent […]