The Future of VR Video in Mixed Reality

March 27, 2017By Steven Poe

Virtual Reality is a disruptor. VR is disrupting human behavior and how we behave as a species. In the past 20 years there have been two other big disruptors: the internet and the smartphone. Virtual reality will revolutionize our world in more profound ways than the Internet. Let’s look at how the current state of … Read More

Using VR to Design High-Impact Customer Experiences

February 23, 2017By Steven Poe

The experts at firms like Gartner and Forrester have identified customer experience as key to business success. It is suggested that brands be built around customer experience (CX) rather than the other way around. Because of the advantage of being able to engage and interact with the client by creating life-like interactions and experiences, Virtual … Read More

360 Degree Video Marketing: Bringing More Value to Your Brand

February 10, 2017By Steven Poe

There isn’t any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We’ve seen so many great examples of this over the last several years as companies realize an emotional narrative attracts viewers. Applying 360-degree video marketing plays a big part in enhancing storytelling, and it’s already happening in … Read More

360 Degree Video Opportunity

January 23, 2017By Steven Poe

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight … Read More

VR Production for Education and Training

September 28, 2016By Steven Poe

In this VR production article learn and see samples of how virtual reality educational tours are enhancing learning and training. VR and AR for education and training is one of the best use cases for this innovative new media. VR production is ready to implement now. I believe AR will have an edge over VR … Read More