Commercial automotive advertising with photography and filmmaking has always been a challenge for new car releases. Shooting a hand built prototype before the real production car became available was the method. The prototype cars are expensive to build and transport...
Learning the top commercial photography techniques gives anyone interested in content marketing a valuable edge. Mastering these commercial photography techniques can take years. Save that for your big budget advertising projects. Apply these professional photography...
Why Build a Studio Cyc Wall? Commercial advertising photographers use a cyc wall for professional lighting and no horizon line. This article is about how to build a commercial photography studio cyclorama. Imagine being inside an empty egg. There you are, surrounded...
Becoming a Jedi master of light is knowing how to shape it. Lighting for automotive photography requires you to join the automotive luminous flux alliance (ALFA) and struggle against the evil reflective refracting empire. In these first steps of joining the powerful...
Working as a DP (director of photography) for GG Films Director, Dan Griffin, I did the camera work, lighting, and motion control rigging for this Holland Car Care marketing video. The commercial automotive video captures were all completed in one day on location at...