Mixed Reality Technology Advances "Mirror Worlds' Virtual Reality is a disruptor. VR is disrupting human behavior and how we behave as a species. In the past 20 years there have been two other big disruptors: the internet and the smartphone. Virtual reality will...
The experts at firms like Gartner and Forrester have identified high-impact customer experience as key to business success. It is suggested that brands be built around customer experience (CX) rather than the other way around. Because of the advantage of being able to...
Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take...
Use 360 Degree Video Marketing for Unforgettable Brand Story There isn't any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We've seen so many great examples of this over the last several years as companies realize an...
The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively...
Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video...
Normally I don’t do equipment reviews on my blog. I’m not that good at gear talk, so I leave that to the pros. This piece of full spectrum video production equipment is so useful and exciting I have to share. The eMotimo Spectrum is the most versatile piece of video...
Producing videos today gives us a myriad of equipment choices. Experience with the output of different camera and lens combinations gives video producers and filmmakers an incredible amount of control over the look and feel. Contrast, color, focus, and highlight...
Video production for real estate video marketing delivers powerful results. Julia and Victoria are twin real estate agents serving San Francisco and Marin County in California. If you have read my other blog posts on video marketing you know that the first video in a...
Montana Vacation Video for Personal Work This summer I took another road trip to Montana. My passion for video production didn't get a vacation. This Montana vacation video was made for fun and exploring new video production styles.Don't Go Where this Montana Vacation...