Mixed Reality Technology Advances "Mirror Worlds' Virtual Reality is a disruptor. VR is disrupting human behavior and how we behave as a species. In the past 20 years there have been two other big disruptors: the internet and the smartphone. Virtual reality will...
The experts at firms like Gartner and Forrester have identified high-impact customer experience as key to business success. It is suggested that brands be built around customer experience (CX) rather than the other way around. Because of the advantage of being able to...
Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take...
Use 360 Degree Video Marketing for Unforgettable Brand Story There isn't any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We've seen so many great examples of this over the last several years as companies realize an...
The use of virtual reality in advertising scored big with Hyundai’s real time automotive VR experience during a history making overtime. Livestreaming 360 video content, while editing in a van in the parking lot is cutting edge VR technology that was used effectively...
Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video...
In this VR production article learn and see samples of how virtual reality educational tours are enhancing learning and training. VR and AR for education and training is one of the best use cases for this innovative new media. VR production is ready to implement now....
There is a tidal wave of 360 degree cameras coming at us now. 360 video production is surging. And manufactures have many more waves of 360 video cameras coming ashore rapidly. These aren't mellow spilling waves. We're talking unpredictable plunging and collapsing...
VR video production is still in it's infancy. Now is the best time ever to explore and push the edges of how we produce virtual reality video. VR video production is normally made from live action video footage. This post will show you 360 VR videos made from 2D...
Recently I produced a 360 VR video tour with Ecocity Builders to introduce people to the framework that makes sustainable cities. Their goal is to use virtual reality as education in a entertaining and easy to understand visual media format. In this article I'll...