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Don’t Hold Back Your Corporate Video

Apr 6, 2014 | Marketing, Video Marketing

One way to think about marketing is with words. However, we all know that a picture is worth a thousand words. How much, do you think, would a video be worth? Well, if each frame is a picture, and there are a thousand frames per…. Well, lets just say it’s worth a lot. A corporate video isn’t something you should take lightly when it can do so much more for you.

Take a risk with Corporate Videos

There are so many ways you can tell your story. First, you have the images and the story, then you can add a voice over and mood music to enhance it. You can tell your company’s history, the story of your first products, or even your company’s culture.

Take a risk and show off off your innovation. For example, the Ba Design Lab took a risk and showed off their skills and process to show the world how they take discarded shipping pallets and upcycle them to make beautiful tables for Palletform.

When you take a risk like this, there is a payoff.

No one in their right mind would take a risk without a payoff. The first payoff is that the customers start paying attention. Our brains are hard-wired to pay attention to things that move more than a static image — it’s how we avoided getting eaten when our species was still young. A video can hold an attention span longer, and deliver a message to someone that’s paying attention.

Beyond that, though, videos can produce a quantifiable success. That’s right, you can measure the impact your video will have on your audience. Michael Kada, CEO of Quantuum Verse, notes that you can see how often your video has been viewed, downloaded, shared, and even the customers that investigate your business further as a direct result of simply making a beautiful video.

So what do you think? Are you ready to take a risk? To get the creative process going or to just talk more about this reach out. We’d love to hear from you.

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