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How to Start Video Production for Marketing

May 17, 2013 | Video Marketing, Marketing

By now it’s crystal clear that both your SEO (Search Engine Optimization) and SEM (Search Engine Marketing) can benefit tremendously with effective videos from video production services. It’s not just the search engines that like your videos either. People are watching videos and engaging with brands as a result.

Your video marketing can maximize effectiveness because video and multimedia gets attention and communicates more of your story in a shorter period of time.

Over the past few years, faster connection speeds have allowed the smooth streaming of HD web video on both desktop and mobile devices, making video instantly accessible to web users and a necessary form of engagement for brands and small businesses alike.

The video production marketing funnel:

Higher SEO > Improved Awareness > Brand Engagement > Conversion

For many business owners, and marketing directors, it’s difficult to know where to start their video production process. Producing multimedia is complex. One excellent resource that I’ve found that helps understand where to start is over on

The Distilled guide to online video marketing breaks the video development process down into an easy to understand pieces, from generating ideas to measuring your success.

Consider that most people who view your videos through video sharing sites are unlikely to have prior knowledge of your brand or marketing efforts. This means that you need to consistently work for their attention – ensuring each creation is interesting or entertaining in it’s own right.

Then next step most people need to know is How Much Will My Video Cost. Click on the link for a great video production estimate tool that breaks down the video production process in an easy sequence of steps.

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Let's chat. See how a video campaign will help you achieve: More new customers, more returning customers, and a plump bottom line.

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